Digital B2B eCommerce: 7 Things You Need to Know

Whether your brand is new enough to be digital and social native, or a venerable veteran in the industry that has had to adapt to a whole new digital landscape, the fact remains that we are currently undergoing a rapid shift towards unprecedented interconnectivity and we all need to capitalize on the trend. Smart brands are confronting B2B challenges head-on, finding that going digital leads to cost reduction, increased flexibility and control and an improved customer experience.

Still not convinced? Read this:

• 60% of B2B companies say their buyers spend more when they interact with sellers through digital sales channels
• 74% of top performing companies support the use of sales force automation and mobility
• 63% of Sales Reps achieve annual sales targets by leveraging digital B2B technology
• 79% of companies report higher team sales quota attainment
• 48% of companies report more accurate sales forecasts
• 26% of companies report higher customer retention rates
• 44% is the average order value increase realized by B2B eCommerce executives after shifting to online strategies ^[1]

Embracing the shift towards digital allows your company to cater to buyer preferences while building loyalty through a superior customer experience. Buyers expect the ease of use and responsiveness that a digital B2B tool offers, and going digital ultimately creates greater efficiencies and improved accuracy within your organization. That’s why smart brands are investing in the tools that allow them to capitalize on the digital B2B revolution.

What are your thoughts on the digital B2B revolution? Let us know in the comments section below.

References