Channel Enablement
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Enabling Partner Success through the Digital Era
Apr. 03, 2020IDC has been tracking the growth and change through the digital transformation era for the past few years, and has seen phases evolve as the technology industry has moved from the 2nd pl
Guest Blogger, Steve White, Program Vice President, Channels and Alliances, IDC -
How to Exceed Channel Partner Expectations
Oct. 02, 2019According to Nielsen, Word-of-mouth recommendations are the most effective and trustworthy advertising source. As a result, partner marketing channels provide lower risk than other marketing channels.
Natalia Kossobokova -
Channel Partners in LATAM: Relationships, Not Technology, Drive Growth
Jul. 17, 2019From Mexico to Chile, Latin America is comprised of 46 countries—each having distinct cultures and needs when it comes to technology. While the gross domestic product (GDP) of Latin America and the...
Timothy Gilbert -
5 Tips For a Partner Enablement Reboot
Jul. 08, 2019If you head up a channel partner program or oversee your company’s strategic alliances, you’re in a great position to add leverage to your company’s growth plans. However, many in your situation...
Joshua Feinberg -
A Modern Dictionary for Channel Strategists - 31 Essential Terms You Need to Know
Jun. 24, 2019We’re looking beyond the sales and marketing buzzwords to explore 31 must-have concepts in a modern channel strategy. When it comes to building an ecosystem of top performing channel partners in a...
Julie Bastos Volpiani -
Channel Partners in EMEA: How Digital Transformation is Impacting European Partner Programs
Jun. 11, 2019In this disruptive, digital environment, vendors need to develop programs that remain relevant to their partners’ evolving businesses. For companies contemplating ways to expand in a market like EMEA...
Timothy Gilbert